Tickets booked for UX2011

hope to see you all there

As most people recover from a successful UXLX 2010 then we would like to just show the TV ad that ran in Portugal for UXLX adn thanks for the great visual experience

Brian is on twitter
and will talk about from 2000 – 2020

2000
The millennium the last concorde flew george bush became president

games still played on cartridges
apple still had tabs
amazon had a lot of tabs
google! had an exclamation mark.

1965
Mecta, the first machine that is still available that was able to regulate the dosage of electricity that was sent through a human body for electro shock.
Brian fling is talking about his dad inventing the automatic fast food beverage dispenser, but never made any money from it.

2005
the iphone shifted the perceptions of what mobile technology can do.

2010
the larger the compna the more incapicitated by something as trivial as mobile

few are able to see beyond the next quarter, let alone next year.

an average iphone applications engagement is 6-9 months

average engagement is less

happiness index ranges between 50-80% satisfaction clients + employees

the medium is too difficult and challenging, so prifit margin hovers between 10-15%

despite the growth i mobile companies struggle to innovate especially the big ones.

6 Problems of the early 21 century

1. the first problem is DATA.

Generation X – First computer and mobile users
Generation Y – are teenagers now
Generation Z – they will never know a wourld without touch interfaces.

by 2015 there will be more generation y and Z and this is the mobile generation. Thats when there will be more mobile than Internet according to the US concensious.

mobile technology is UX

Joe Hewitt
Cocoa can do in 2012

How we solve problems with tools we cant’ use yet?

is Html5 css3 javascript, aml and api’s the end of the story? wil it be ubiqutious?

data
mobile
context

amazing design – emotional design – Quoi pond is the application.

Know Feel Do? the constant cycle

great pace, but some of the points where not made clear

Are we working for that vision in the next 10 years?

3def mobile pim.
ringtones and carrier logos was the only way to make money.

failed in 2000 with ringtones and logos

diffusion of innovations

everett m rogers

great book on digital marketing and
BRAND CAMP company skydeckcartoons.com

9 years form imac to ipad!

apple lives on the 50% of the market the early adopters.

a bold vision empowers employees and customers together

so when we talk about the next en years looking at the bell curve.

we call the last 10 years the information age.

i think we are in the microprocessor age

Amazing presentation by Brian Fling, it was hilarious and also engaging and it ran a bell to our background in the mobile industry way to early for our own good

brian is on twitter
http://twitter.com/fling

Example of whiskas cat food lamb with peas, all the peas were left

the bad reasons to innovate.
The Octoauto, with 8 wheels, and it claimed twice as much mileage. it was an attempt to differentiate the auto.
the only feature was it took twice as long to dig out of the

1996 first online advertising we are still in the very early days on internet.

there is only one reason to innovate – to solve a problem!
if you are trying to do something different then it’s not innovation

recommending dotster for cheap templates

also a lot of critique of the IBM Norway site as being very useless.

2. Anything that exists only to satisfy the ego of the designer must be eliminated!

example of alternative transport solutions world worst website

and Ikea

3. Anything that is irrelevant should be eliminated
heavenworks.com
wine.com least favorite site n the world

4. any feature or technique that reduces the visitors ability to navigate freely should be eliminated

such as removing the back button or menus that expand on hover or animations. Pop overs etc.

5. any interactive object that isn’t perceived to be interactive isn’t’ interactive.

such as icons that aren’t relevant, or buttons that aren’t buttons.

6. No software apart form the browser should be needed to make the site work correctly

people should’ have to download plug-ins etc etc to view the site.

7. Content should be readable first , then printable then down loadable.

no-one has ever said i wish there were more PDF’s on a website
people don’t want to download.

8. usability must never be sacrificed for the sake of a style guide
a website should be functional, more than following a style guide!

check novozymes.com

9. No visitor must be forced to register or surrender personal data unless the site owner is unable to provide a services or complete a transaction without it.

this is an EU Law!
best example of a site to hate www.wine.com the want all your details before they give you the price.

much better usability on www.adegga.com

10. Break any of these rules before you do anything barbarous.
Break the rules

little nice thing

to check http://www.wordsatplay.com

IF we don’t demand better websites we will never get them

don’t just prevent bad things from happening but make good things happen!

Steve Krug
20 minutes of slides and 20 minutes of questions.

I’m Lazy but how do you become effective without spending and wasting all the time.

how to find and fix usability problems.

Jacob Nielsen said there isn’t enough usability professionals to go around.

Steve Krug believes everyone is capable of doing it

and your site is always going to have usability problems
you want to ensure your site doesn’t’ have serious UX problems

Strong Advice
It’s too easy to get seduced to fix the easier problems first, as a result of this more serious usability problems tend to get left behinds

Six Maxims in his Second book:

1. Focus ruthlessly on a small number of the most important problems
Because it’s easy not to sort them, and this problem might be the hardest to solve, but it cold be the most serious one.
the example is often seen i large corporates and is involved in data management and information architectures and often hidden in departments where it’s not a direct ownership of the problems.
but your uses will continue to suffer.

2. The Debriefing
over lunch or right after the test sessions
objective is to decide which serious problems you are going to fix before the next test.
everyone contributes with 9 problems and then you collect them together, treat all contributions with respect, not discussing the problem until you are finished gathering them.
you should also make sure they stick to observed problems DURING the test.
You then decide which are most serious
by either voting, or dictatorship, or a hybrid thereof, usually it’s not hard as it seems because they all saw the same behavior.
number the top 10 list and move it to a fresh paper

Then you start at the top and take each problem and roughly starts with how to fix it and work all the way down the list.
observed we should redo the navigation.. Don’t do this
find the smallest change you can change to make it work for the most people.
do quick fixes not 100% right, do it sooner rather than later. don’t redesign till you have done several tweaks.

tweaks costs less, tweaks require less work, tweaks don’t ruin lives break up families and wreck careers. small changes are often faster. most people don’t like change a redesign means making a lot of changes

conclusion
Do less be happy!

Q&A
how to tweak the boss not liking to see tests?

show him a test!

How do you do usability when you are the only one? doing it?
the whole point is doing it in a team, so try and get people in the room to observe it, or at least record it. So you can go back in case there it certain things you didn’t really understand, but the best advice is not to do it alone.
spend the money on snacks if your budget is limited

how do you do usability testing when you have 0 time?
one way is to do cubicle testing, go to the person on the next cubicle and go and ask him to do two minutes and show you what they would do and how they would use it.
you are not able to do usability yourself,

When should you start testing?
the maxim in the book is to do competitive sites and test similar sites and do usability on those even before you start on your own! Do not avoid doing it, and there is no law against doing usability tests on other sites.

Luke is talking about the following:

Graphical users interfaces from application user interfaces are now becoming more Natural User Interfaces.
He uses examples such as ipad and the update on google street view map flick and twist pinch and zoom

The interface uses physical skills that have been learned naturally

Bill Buxton had a painter using a 4×4 foot touch screen to paint for a test and the software in microsoft had to adapt.

Touch Gestures are different on each platforms.

First Person User Interfaces
Navigate space around you
augment your immediate surroundings
interact with nearby objects locations or people

On Google android with Google maps can over lay the real world image and inter lay how and which direction you have to go.

Augmented Reality and natural user interfaces

nearest to:
provides different interfaces depending on where you are looking
looking down mean things nearer to you
looking up looking at things furthers away or tourist landmarks
looking ahead looks a things more then just near you.
so it’s using natural gestures and overlaying

augmented outdoors:
points out mountains near you.

Yelp.
in stead of a list of restaurants it’s overlaying the design

Yelp discovered that it boosted their sustained traffic by 40 to 50 percent
Yelp CEO
Jeremy stoppelman

Seer
wikitude – over lays wikipedia information.
intereting part is the zoom/scale interface

Layar v 3. They keep data in fixed location, they use spatial grid as a radar so their interface is changed and very open very new version

Yell
They allow you to lock POI
they stack things vertically on tweets nearby which is rather easy to look at.

We are still in the emergent area of UI’s and it’s rudimentary tools right now,

Of all User Interfaces the opportunity it in

First Person Interfaces: Emerging
Natural User Interfaces are in the growth phase
Graphical User Interfaces are in the Mature Face
Command Line Interfaces are in the decline

FPUI defined as:

1. Navigate the space around you
2. augment your immediate surroundings
3. interact with nearby objects. locations, people near you

red laser
allows you to scan barcodes and shows you prices online.

shop savvy on Android
will scan QMR’s and compare prices.

Snaptell lets you take pictures of products and it will let you find prices reviews of books.

Google Goggles Labs
issue is the data and the information collection of the data, or will this grow with user collected data like a wiki?

Facebook is looking at using QR.

Recogniser
uses polar rose and allows face recognition.

Ackward interactions:

In common it’s awkward interactions
Small screen it is a big world

this is big design challenge

scanning to checkout is a bit like

Nokia’s Point Found = Nerd Found

Iphones could contain RFID’s rather then awkward motion gestures like project natal.

Iphone RFid Readers are now available.

Location Check-in could be even more accurate when you check in via rid.
so checkin interactions is a big move

natural gestures are better at the pad and bigger screens and items that can be moved, and heads up displays can show gps system turn by turn.

the horror version is that your whole car window becomes and ad-board

looking ahead
university of washing ton have looked at contacts lenses with led that they can power wirelessly which allows you direct augmented reality into the field of vision.

conclusion
First Person User Interfaces are:

1. navigate the space around you
2. augment immediate surroundings
3. interact with nearby objects, locations or people.

Keep us away form the horror vision of car screen ads.

Luke discount code for his books

LUKE (25%)

Great energetic presentation

and very engaging, liked the idea of doing negatives to find more positives! and to find what is actually the frustration part that can be redesigned.

Example:
How do you make airport security worse?

examples were
Random numbers, and random time wait outdoors
Showers
Gloves
MRI scans
etc

follow Donna Spencer on Twitter @maadonna

Donna Spencer recommends Designgames.com.au
and the book Gamestorming
Check www.gogamestorm.com

Lots of good quotes picked up by Dan Saffer, the main theme was to add emotions and personality into the UX design

Here is a sample of some of the good stuff!

make it work. make it work right. make it work fast. In That order
Paul Hammond

Help sell it.

M A Y A
Most Advanced Yet Acceptable!

Humans are pattern Recognition Creatures.

most companies are looking to “wow” with their products, when in reality what they should be looking for is an “of course” reaction.

Metaphor is a powerful tool when dealing with new technologies, affordances to help the user understand the technology.

People won’t buy a product if they can’t understand it immediately. Thac cant’ undertand it immediately if their worldview doesn’t already have a ready made place for it. And their worldview is…..
Amy Hoy
Make the Product a toy!
Emotion is almost always found in the small details, this is particular for product design and for the experience in design.

Some people ( they are wrong) say design is about solving problems.
Obviously designers do solve problems, but then so do dentists. Design is about cultural invention

All in all fast and decent presentation but also a bit of a repetition of quotes.

Final day the room is packed and a lot of interesting speakers lined up, looking forward to hearing the talks and from
Bill Scott
Donna Spencer
Luke Wroblewski
Steve Krug
Eric Reiss
Brian Fling
Susan Weinschenk
Larry Constantine
Jared Spool

Bring on the Day and Let’s hear what examples and leanings we can have today.

By: Justin
Day 2 UXLX
Twitter: jwd2a
justin@manderalabs.com
slideshare.net/iwd2a

What Are Affordances?
an action you can perform independent of the users action on the object deciding ont eh capabilities of the actor.

Visual Moments we can use to help users understand the action

Shape
Texture
Shadows

Watch the users for, where might you have affordance issues?

“I didn’t know i could click that!” Typical Hidden acceptance
“I thought i could click that! Typical!” False acceptance

Respect Convention: The use is used to certain things work in a certain way.
Links blue underlines and hover properties
Buttons raised and shaped
Form Fields lowered shadow and blinking cursor

Watch and Listen to your users.

Watch for clicks on things there isn’t a link.
Watch for buttons or links that are never clicked.
They have to be changed to allow the user a better user experience.

We think it is missing a few layers of perception based on the new touch screen apps, which is the latest design phase to work with.